Walking down a grocery store aisle, you might think we are the healthiest eaters ever.
“Fat free!”, “Certified by the Heart Association!”, “Proven to lower your cholesterol!”
At least, that’s according to the fronts of the food packets.
In reality, we know it’s different, because we SEE the problems around us. Diabetes. Excess weight. High cholesterol. High blood pressure. Feeling tired all the time.
Clearly there’s a disconnect.
The problem is that in our overstimulated, overwhelmed, stressed out lives, we just read the front of the packages … and want to believe what the marketers tell us.
It’s always funny reading vintage advertising. ”Dr. Chase’s miracle pills for curing everything!” Did people really believe that stuff?
But we are still falling for the same tricks … it’s just that marketing today is much more subtle and savvy.
Fortunately, there is a way to find healthy food that avoids label confusion – and once you start doing this, you’ll never read the front of packets again…